The Dutch Walltextile Company Showroom and ETC Design Centre Europe

With varying social restrictions across Europe and the rest of the world, a lack of trade fairs this year means that interior designers have had less opportunity to see products and interact in person with manufacturers like DWC.

Whilst DWC looks forward to doing shows and local events to showcase new collections, colours and materials – at the moment that’s not possible. Although we can still mail out samples of our fabrics, how can clients experience our products and samples directly and in situ?

Our Showroom In Amsterdam

The factory showroom at DWC is a hub for our textile training and a permanent exhibit of our wallcoverings applied to large walls. This is where we hold our wall textile training and the application aspect takes place right here in our on-site classes.

The great thing about the showroom is that, not only can we demonstrate our products as they are supposed to be applied and seen, we can give clients exclusive access to new and interesting materials which are not readily available elsewhere. This enables us to take a more customized approach to client’s needs.

Showroom visits are by appointment only and they give designers the opportunity to take away samples of our products for use on their mood boards.

Our Stand At ETC Design Centre Europe, Culemborg

Bringing together agents, producers, interior professionals, consumers and the press, the ETC Design Centre Europe in Culemborg is the ultimate platform for Dutch interior design. With over 15,000 square metres of floor space and more than 500 brands, ETC is a permanent trade fair and home to the Dutch Walltextile Company stand.

For interior professionals, it’s great a way to show their clients what’s available and they can browse multiple brands across all aspects of interior design, from lighting to wallcoverings, in a single visit. It’s a one stop shop showroom for all aspects of interior design and a great place to end-users to get inspiration.

ETC is normally only accessible to interior professionals and, by prior appointment, their clients, but more recently end-users have been invoted inspiration and get an inside look at the world of interior professionals.

While events were planned this year – in September and November – unfortunately they’ve now been cancelled due to the pandemic. But, given their popularity, they’ll no doubt be back as soon as possible.

The DWC team looks forward to hopefully seeing you there next year!